Data first
I look at the numbers before I have an opinion, and I keep looking. A campaign is never done. There's always a creative to test, a bid strategy to revisit, an audience that's drifted.
I didn't plan to end up in marketing. I built a translation agency and got tired of paying agencies to run ads that didn't convert, so I started running them myself. Turns out I liked the part where you can prove what works.
Tools are not a flex. Only the ones that actually move the number stay in my stack, and each one below has been run on real campaigns, not a demo account.
I look at the numbers before I have an opinion, and I keep looking. A campaign is never done. There's always a creative to test, a bid strategy to revisit, an audience that's drifted.
If a campaign isn't working, that's mine to figure out. That includes the boring parts: tracking setup, naming conventions, audience exclusions. The stuff that makes the data trustworthy six months later.
I use AI to speed up research, content generation, and reporting automation. The parts of the work where speed matters more than judgement. When it earns its place, it's a serious efficiency lever.
"Details make perfection, and perfection is not a detail."
Leonardo da Vinci
I help businesses digitalize and get more out of their digital marketing. Based in Berlin.
If your campaigns aren't converting the way they should, I'd like to understand why.