Data-First Decisions
Measure, develop options, analyse, then decide. Every campaign starts with what the numbers say, not what feels right.
My path didn't follow a straight line. I built a translation agency, then stopped outsourcing the marketing and started doing it myself. What began as a practical decision turned into a genuine area of focus. I became interested in what actually drives results, not just what looks good.
Measure, develop options, analyse, then decide. Every campaign starts with what the numbers say, not what feels right.
Take full responsibility within defined scope. If something breaks, I fix it. If something's missing, I build it.
Detail-oriented execution without losing strategic view. The small things compound into big results.
Always testing, always improving. A campaign is never finished, it's only at its current best.
Research-backed proposals using AI tools where they add value. Not replacing thinking, but sharpening it.
"Details make perfection, and perfection is not a detail." — Leonardo da Vinci
I'm looking for Performance Marketing and Digital Marketing roles in Berlin. Available as a working student immediately, full-time during semester breaks, and transitioning to full-time after completing my MSc (expected September 2026).
If your campaigns aren't converting the way they should, I'd like to understand why.